New In: Estée Lauder Pure Color Envy Liquid Lip Potion

You can never have too many lipsticks. So what if they’re all in varying shades of red. Or beige. They’re still your go-to when you need a quick pick- me-up or feel like channeling your inner diva. So if you’re in the market for a new addition to your lipstick stash, you may want to check out Estée Lauder’s new Pure Color Envy Lip Potion.

Estée Lauder Pure Color Envy Liquid Lip Potion

That’s right, they’re not called lipsticks, because they’re not. They are what you would get if a lipstick, gloss and a lip balm had a baby – beautiful rich colour with the sheen of a gloss and moisturising effect of a lip balm. This luscious hybrid potion is encased in a chic navy blue elongated silhouette with gold accents – quintessential Estée Lauder.

Estée Lauder Pure Color Envy Liquid Lip Potion

But what you’re really going to enjoy about the Pure Color Envy Lip Potion is the new slanted and curved applicator that makes it a breeze to apply it just about anywhere. Most doe-foot applicators adhere to the shape of your upper lip for precise application. But when it comes to the bottom lip, frankly it’s a bit of a struggle with the pointed end being on the inner part of your lip. The Pure Color Envy Lip Potion applicator is slanted to adhere to the outline of your upper lip but also curved to hug the contours of your lower lip for comfortable and precise application on both lips. With a steady hand, you’d be able to eliminate the need for lip liner.

One swipe and you get a rich, creamy layer of colour. Thanks to the ‘Concentrated Liquid’ structural pigments the Lip Potion has a true and pigmented colour pay off, though if you have two-toned or pigmented lips you may want to fill them in with a liner or a dab of concealer to even out the colour. Once on, a blend of avocado, jojoba and sunflower oils, along with hyaluronic acid not only keeps the lips moisturised and soft but also helps lock in moisture so they are continuously hydrated. Lips look luscious and plump.

Now, the only problem you’re going to face with the Pure Color Envy Lip Potion is choosing just one from an array of 12 shades that span nudes, browns, corals, reds, pinks, berries, mauves and plums. Don’t say I didn’t warn you.

The Estée Lauder Pure Color Envy Liquid Lip Potion retails at SGD46 and retails at all Estée Lauder counters island-wide.

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